The constant technological evolution has affected many people in recent years. In this new environment, a recent phenomenon called metaverse has grown exponentially after the emergence of the company Meta, formerly Facebook, which showed interest in developing technologies related to this platform. Therefore, this study proposed to analyze the current commercial applications of the metaverse, in addition to identifying opportunities and challenges faced by companies in its implementation. The study is based on bibliographical research of an exploratory-descriptive nature, consisting of a qualitative and a quantitative data analysis. Through the search carried out, a file was created containing 99 different publications found on the Internet on the metaverse topic, which were categorized, in order to understand the market's vision of this technology. Among the technologies associated with the metaverse, NFTs, avatars, virtual reality, blockchain, and augmented reality stood out. The study also mapped the main commercial applications of the metaverse, the benefits obtained, barriers to adoption, and future expectations regarding its use. The research is expected to help managers and academics interested in implementing this new technology in the business environment, in addition to listing the opportunities linked to the metaverse and understanding how companies are appropriating this new technological platform to do business.


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Biografia do Autor

MATEUS ZILLE CHAVES, Universidade Federal do Rio Grande - FURG

Bacharel em Administração (FURG).

GUILHERME LERCH LUNARDI, Universidade Federal do Rio Grande - FURG

Doutor e Mestre em Administração (UFRGS); Especialista em Gestão de Hospitais Universitários Federais no SUS (Hospital Sírio-Libanês) e Bacharel em Administração de Empresas (FURG). Professor na FURG.

ERROL FERNANDO ZEPKA PEREIRA JUNIOR, Universidade Federal de Santa Catarina - UFSC

Mestre em Administração (FURG); MBA em Gestão estratégica de Negócios (Unopar); Aperfeiçoado em Tecnologias na Educação (IFMG); Aperfeiçoado em Como ensinar a distância (Uniasselvi), Bacharel em Administração (FURG) e Licenciado em História (Uniasselvi). Atualmente, é Estudante do Doutorado em Administração (UFSC).

RICARDO SARAIVA FRIO, Universidade Federal do Rio Grande - FURG

Doutor em Administração (UFRGS); Mestre em Administração e Negócios (PUC-RS); e Bacharel em Administração (FURG). Professor na FURG.




Como Citar

CHAVES, M. Z. ., LUNARDI, G. L., PEREIRA JUNIOR, E. F. Z., & FRIO, R. S. . (2024). METAVERSE AND ITS COMMERCIAL APPLICATIONS: OPPORTUNITIES AND CHALLENGES FOR COMPANIES. Revista E-TECH: Tecnologias Para Competitividade Industrial - ISSN - 1983-1838, 17(1).