ANALYSIS OF THE INTERSECTION BETWEEN COSTUMES AND MUSIC IN TAYLOR SWIFT'S TEN ERA: A CORRELATION STUDY

Resumo

Fashion and music have always shared a close relationship, serving as complementary forms of expression. Fashion often reflects and identifies with various musical styles, and this connection has deepened with the rise of the internet in the 2000s, making artists' fashion choices more visible and influential. Taylor Swift, who debuted in 2006, set records with her first album, remaining on the Billboard 200 longer than any other album of the 2000s. Initially starting in country music, she has since explored various genres, including Country-pop, Pop, Electronic, Rap, Folk, and Alternative, showcasing exceptional versatility in her music. Given this versatility, Swift has had to clearly define the significance of each era through her fashion choices, aligning her style with her evolving musical identity. This research aims to investigate the interplay between music and fashion throughout Taylor Swift’s career, focusing on how her costumes reflect her musical evolution and influences public perception. To achieve these objectives, the study employs a basic research methodology with a qualitative approach, including bibliographical research and a case study of Taylor Swift.