E-COMMERCE AS A WAY OF DEVELOPING MICRO-COMPANY IN THE CITY OF FRANCA/SP

Abstract

E-commerce gained global prominence after the Covid-19 pandemic, but the numbers show that the role of digital transformation in retail has already shown significant growth in the last decade. Technological solutions aimed at this form of commerce appear frequently and have attracted the attention of industries, which seek to communicate directly with their consumers, the city of Franca/SP has turned its operations towards promoting this commerce as a way of distributing its production. This article aims to describe the main differences between industries, small and small, that adopt and do not adopt e-commerce as part of their operations. The analyzes will be carried out in light of the concepts of economic facilities and social opportunities described by Amartya Sen. interviews with entrepreneurs who use e-commerce and who do not use it, then compared. The results indicate that these companies have greater economic ease and greater social opportunities compared to those that do not use this commerce format.