Analysis on fashion research processes in the development of collection in confections in the Itajaí Valley, Santa Catarina, Brazil.
Palavras-chave:Fashion, trends, research, clothing factories, Itajaí valley.
This article aims to analyze fashion research processes and trends in the development of collections in clothing in the Itajaí valley. A contextualization of the historical point of view regarding the emergence of new fashion trends is used, in addition to a survey through a questionnaire applied to stylists and fashion designers. It presents results that travel facilitates the process of researching trends and points out that many companies still do not carry out research trips, but there are other forms of efficient research, such as Pinterest mentioned in the article, which makes collections obtain results. positives.
Esta licença permite que os reutilizadores distribuam, remixem, adaptem e desenvolvam o material em qualquer meio ou formato, desde que a atribuição seja dada à revista. A licença permite o uso comercial.