Analysis on fashion research processes in the development of collection in confections in the Itajaí Valley, Santa Catarina, Brazil.

Authors

DOI:

https://doi.org/10.18624/etech.v16i1.1257

Keywords:

Fashion, trends, research, clothing factories, Itajaí valley.

Abstract

This article aims to analyze fashion research processes and trends in the development of collections in clothing in the Itajaí valley. A contextualization of the historical point of view regarding the emergence of new fashion trends is used, in addition to a survey through a questionnaire applied to stylists and fashion designers. It presents results that travel facilitates the process of researching trends and points out that many companies still do not carry out research trips, but there are other forms of efficient research, such as Pinterest mentioned in the article, which makes collections obtain results. positives.

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Author Biography

Thaissa Schneider, UNIFEBE

Possui mestrado em Design pela Universidade do Estado de Santa Catarina - UDESC (2013), MBA em Comunicação e Marketing em Mídias Digitais pela Universidade Estácio de Sá (2017), especialização em Fotografia pela UNIARA (2021) e especialização em Design de Moda pela Universidade Estadual de Londrina - UEL (2005) e graduação em Moda pela Universidade do Estado de Santa Catarina - UDESC (2002).É  professora no curso de Design de Moda da Unifebe, em Brusque SC e do Centro Universitário SENAI Blumenau. 

Published

2023-08-14

How to Cite

Schneider, T., & Linhares, L. (2023). Analysis on fashion research processes in the development of collection in confections in the Itajaí Valley, Santa Catarina, Brazil . Revista E-TECH: Tecnologias Para Competitividade Industrial - ISSN - 1983-1838, 16(1). https://doi.org/10.18624/etech.v16i1.1257