O couro e suas alternativas: uma análise do seu uso no mercado da moda

Abstract

This article focuses on the research and analysis of animal leather, its characteristics and impacts on the environment, as well as alternatives in the fashion market. The research presents a bibliographic review with the main materials that are being used as alternatives to leather. A field research was carried out through a questionnaire applied to young people of generation Z from Santa Catarina. It was noticed that this public has a good adhesion to the new possibility presented, the plant material. This new alternative comes from natural materials for manufacturing, uses less water and has a high quality standard. The article seeks to demonstrate some of the existing plant alternatives and describe them, to present the consumption behavior of society and to analyze the opinion of the target audience on the subject.